Tiktok to launch subscription model for content in Kenya

According to the entertainment portal, Tiktok, a subscription model for content would be introduced in Kenya.

According to the abbreviated version of the video hosting site, the subscription will mainly draw from other successful African nations.

Paying for content is still an evolving process, according to Mr. Fortune Migwili-Sibanda, Tiktok’s director of government relations and public affairs in sub-Saharan Africa.

Speaking in Nairobi, Mr. Mgwili Sibanda stated that the platform is thinking of implementing a firewall that would require users to sign up to access the content.

Among the features we’ve introduced is the TikTok series, which enables content creators to post their stuff behind firewalls and attract subscribers.

According to the social media platform, starting on June 6, 2023, creators in certain locations who are 18 years of age or older, have at least 10,000 followers on their account, and have uploaded more than real video views in the last 30 days are eligible to join Series.”

Using the creator center on the Tiktok App, creators who don’t have 10,000 followers yet still fit the other conditions can apply by sending a link to premium content they’ve already sold on other platforms.

“Application does not guarantee access,” it added.

The well-known social media platform has user-submitted videos with durations ranging from three seconds to ten minutes. It enables users to make, view, and distribute films taken with webcams or mobile devices.

TikTok is one of the social networks expanding the fastest, according to a survey that shows 44% of respondents use the site and that users between the ages of 18 and 24 are big fans of it.

Kenya is the nation that uses it the most, followed by South Africa and Thailand.

Speaking at the inaugural event of Tiktok’s collaboration with Yunus Social Business, Mr. Sibanda explained that the partnership aims to provide financial support to several social enterprises while also training and mentoring others in branding, sales, e-commerce, and the use of digital platforms for successful business operations.

Ababu Namwamba, Youth Creative Economy and Sports CS said,

TikTok has significantly impacted more than just social media and entertainment. By giving people from different backgrounds a platform to share their talents, stories, and creativity, the platform has impacted education, philanthropy, and other areas of society.