A major player in the online video subscription service market, Showmax plans to completely transform the entertainment industry in 2024 with a multi-pronged expansion strategy that starts with an innovative makeover.
The platform will launch a ground-breaking new era in February that will include a redesign, an explosion of content, and the industry’s first mobile Premier League offering.
A dedication to the African narrative is at the core of this change. 21 all-new Showmax Originals from Kenya, Nigeria, South Africa, and other countries will appear on screens around the continent.
Well-known characters from “Single Kiasi” make a comeback with new stories, and frightening film adaptations of South African literary treasures “Red Ink” and “Catch Me A Killer” are presented.
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Four carefully chosen films – “Forever Yena,” “Intlawulo,” “Matilda en Matthys,” and “The Counsellor” – will fan the flames of love on Valentine’s Day, offering romantics a bouquet of cinematic delights.
However, Showmax’s attraction to foreign audiences doesn’t stop there.
The return of “Halo” promises a sci-fi odyssey, and blockbuster hits like “Mission Impossible: Dead Reckoning” and “Spider-Man: Across the Spider-Verse” join the platform.
The global media behemoths NBC Universal and Sky, along with Showmax’s parent firm MultiChoice, have forged a strategic collaboration that is driving this content explosion.
This partnership establishes a vibrant new organization ready to change the entertainment industry.
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The CEO of Showmax, Marc Jury, expressed excitement about the impending improvements.
In his statement, Jury stated that Showmax is having a fantastic year in 2024. He added that they will launch it with content later that includes more African originals than ever before, top-notch entertainment from the biggest names in the worth, and the first-ever mobile Premier League plan for Africa.
Jury disclosed that Showmax would launch three customized plans: Showmax Entertainment, Showmax Entertainment Mobile, and the ground-breaking Showmax Premier League Mobile, which is a game-changer for football fans who are always on the go. These plans are designed to cater to a wide range of watching tastes.
This is a statement of intent rather than merely a rebrand.
Showmax has the potential to become a cultural landmark, a place where worldwide hits enthrall audiences and African stories find a global audience.
Subscription users can expect an incredible year full of unmatched entertainment and ground-breaking innovations as the platform gets ready for its big relaunch.
